For #DES240, adding to the work I've done with the statistic "between 2010 and 2015 3.3million hectares of forest areas were lost", my team has created an interaction to promote action and help reduce this number in future.
Between the three of us, we had the opportunity to focus on our strengths, I took the lead on the artistic direction, focusing on creating and strengthening the narrative of our narrative rather than the technical aspects and coding.
Our interaction serves as a review of a purchase you've made. From the insights on the statistic, I've learned that an easy way to help reduce deforestation is making more sustainable choices when purchasing especially furniture and toys
An interactive flowchart is what we have come up with, which will help overtime to train the thought process when making purchases, and to help think before you buy.
Throughout the art direction process, between Angela and I, I focused more on the story and developing how the flowchart will work and function, and Angela developed more of our aesthetics and assets.
Our childlike cartoon aesthetic means that it could also be adapted for children to help them begin to think sustainably early on in life.
This could be something that can be integrated into many different interfaces, such as in a shopping mall or an app on a phone or tablet, where kids can interact with it while out shopping with their families.
There could also be more steps and questions integrated into it, that could target specific user groups such as teenagers, or parents, as their shopping habits may be different.
Statement of Intent
This interactive flowchart is based on the statistic “between 2010 and 2015, 3.3 million hectares of forest areas were lost”. After researching some of the causes to this problem, which are the growing population requiring more infrastructure and resources such as paper, books, furniture, food and firewood, a solution we have decided to focus on is to promote more sustainable choices when purchasing, such as recycling, and buying products that were made sustainably. This flowchart we have created serves as a review of the purchases you’ve made, helping you to learn over time to think more about what you are purchasing, and other alternatives such as buying secondhand. It gives you questions to think about when purchasing which will help you to decide whether you should have purchased the item, or whether there were other options. We have given it a childlike aesthetic, as it could be a helpful tool for young shoppers to learn to think sustainably early in life. It could be integrated into interfaces in public places such as shopping malls where lots of consumers will do their shopping.
Eventually we hope that this will re-train the thought process before making purchases, and promote better choices among consumers.